WHY YOU NEED PROTEIN
April 18, 2013
Feeling a wee bit sluggish? Weaker than you think you should be after a workout? Not recovering quite as quickly ...more
April 18, 2013
Getting in your workout can be a tough fit sometimes between jobs, family, and let’s face it, finding some YOU ...more
5 NUTRIENTS THAT BOOST MUSCLE STRENGTH & TONE
April 18, 2013
Everyone who engages in a physical fitness program has one thing in common: they wish to improve muscle strength and ...more
HOW A MAX MUSCLE NUTRITION PLAN WORKS
By: Patrick Cunningham
Max Muscle Sports Nutrition stores are staffed with professionals certified in sports nutrition. That means that when you walk into a Max Muscle Sports Nutrition Store, you won’t see a part-timer watching the clock. Instead, you’ll meet an individual whose passion is nutrition with a track record of helping individuals achieve their goals. The Certified Fitness Nutrition Coach (CFNC) you meet will ask relevant questions needed to satisfy your specific fitness needs, and, if you’d like to take it one step further, they can write you a nutritional intake plan based on what your current fitness level is and what it will take to get you where you want to be.
Max Muscle’s CFNCs will complete a full assessment and gather all the necessary data they need to perfectly formulate a daily nutrition intake plan. These plans are not vague, cookie-cutter plans that you may have seen in the past from other sources. These are broken down to the last nutrient – from amounts to brands – so there is NO MORE GUESSWORK. After all, what good is a plan that simply says “yogurt” when there are plenty of brands of yogurts and other foods out there masquerading as healthy that actually contain unwanted ingredients that could curb your progress. This is precisely why your CFNC will tell you exactly what to get. It’s not just about making it easy, but also about making it specific according to each and every ingredient and their bioavailability.
With a tailored nutrition plan from Max Muscle Sports Nutrition, you’ll now know what will be required of you if you truly wish to better your physique. It will take more than just this plan however; it is going to take a few changes on your part so we can make this stick. You don’t need to turn your life upside down; just be prepared to overhaul the contents of your kitchen cabinets and your outlook on food.
Wasting food is never good, but following the “I’ll just get the healthy stuff after I finish what I’ve got” plan is a recipe for failure. The most important thing to do as soon as you receive your tailored nutrition plan is to purge your life of anything that will not help you to succeed. That means giving away or throwing away any foods that are not in accordance with your new meal plan. Have kids? Then separate your foods from the foods your kids can enjoy. Letting the bad foods and good foods mingle is an unnecessary temptation. If your nutrition specialist includes a cheat day in your meal plan, then make that a go-out-and-eat day so you don’t need to store or shop for bad foods anymore. You should avoid at all costs having any bad foods readily available; they will temp you at your weakest moments. You’ll notice that much of what it takes to stick to your nutrition plan will revolve around minimizing temptations.
After you’ve done this purging, you should have a good idea of what foods you have and will then be able to go to the next step in following your nutrition plan; shop for everything you need right away so you can start off fully vested. If you start right off the bat substituting foods for what you’ve already got at home or for what is easy, then chances are you are cutting yourself off at the foot. Keep it simple: if it is not on the list, don’t eat it.
Too often people are led to believe they are doing things correctly by misleading packaging, only to learn later that they have been sabotaging themselves the whole time. Your nutrition specialist has done the research so they know what label claims are true, what brands are clean and where to get them. Utilize this resource because it will pay off in the future.
This is quite possibly the Achilles heel for most people hoping to change their physique: it takes time. If your goal is to lose weight, a healthy range is around 2 pounds of fat loss per week. But it may take up to four weeks before your body begins to respond at all. Losing at around 2 pounds per week not only gives your body time to adapt to the new nutritional intake, but also gives your skin time to keep up with the deficit.
If your goal is to gain lean muscle, then you can gain between 2 to 5 pounds of lean muscle tissue per month, should your training and nutrition plan allow it. Of course there are many factors to consider in order to find your specific weight loss or muscle gain numbers, but these can serve as general goals. Your nutrition specialist will be able to find your specific numbers and what timeframes will be required to attain them.
Sticking to the plan and following through, even when you don’t want to, are key. You are not a biological anomaly; if you follow the program as prescribed, you will see results. But if you substitute, procrastinate or become impatient, you will not accomplish what to set out to. Trust your nutrition specialist to do what they do and give it time to take. Make this year the last year you have any weight-loss related resolutions.